Growth · AI · Brand building
KostaHantzis
CMO at Nutre Meals.
Founder of Kleos Media.
I lead the growth team at Nutre, a bootstrapped meal-prep brand we took from about $10M to $50M. Next stop: $100M. I also help other teams through Kleos, and share what I’m learning in Feed the Funnel and on YouTube.
Kosta Hantzis · CMO, Nutre Meals · Founder, Kleos Media · Writer, Feed the Funnel · Over 3,000,000 meals served · From $10M to $50M · bootstrapped
3M+ meals served$10M to $50MBuilding to $100MCMO at Nutre MealsFounder of Kleos MediaNew issue every week
How I workNutre · Kleos
Good ideas
need follow-through.
Ideas are cheap. Doing the work is the hard part. I’m CMO at Nutre and lead the team that took the brand from about $10M to $50M. Now we’re building to $100M. Most of that came from leadership and building systems, not hacks. With Kleos, I help other teams fix what’s slowing them down and use AI where it actually helps.
At Nutre Meals
- 01Lead the team
- 02Build the systems
- 03Ads and creators that sell
- 04Customers who stick around
- 05Profit, not just revenue
Through Kleos
- 06Fix the bottleneck
- 07Build the system
- 08Use AI where it helps
My
work.
Where my time goes: leading growth at Nutre, helping other teams through Kleos, and writing down what I learn along the way.
01CMO
Nutre
Chef-prepared meals, delivered. Where I lead the growth team. $10M to $50M so far.
3M+ meals
served
served
gonutre.com→
02Founder
Hands-on help.
Marketing, operations, and AI for teams that want to grow. We work through your bottlenecks and build workflows people actually use.
kleosmedia.io→
03Weekly newsletter
Feed the
Funnel.
Bite-sized, battle-tested growth tactics for food, DTC, and subscription brands, served fresh every week.
Subscribe free→
From the newsletter
Feed the Funnel
Content
90% of my reach came from posts I wasn’t trying to market.
I had a bot audit 48 days of my X posts. The planned content died. The real work won.
Read the issue → GrowthWe hit revenue goals and still lost money.
The metric that looks like growth can quietly bleed the business.
Read the issue → Building in publicThe content nobody asked for (and why your build log wins).
This week, I documented the thing I was actually building, and the distribution followed.
Read the issue →Documenting
it.
The journey of building the company, and life around it. Raw, long-form, and filmed as it happens.
All videos →The reality of building a $100M brand at 29.
Everything in one place
Now
Now
playing.
My videos, Shorts, newsletter, projects and favorite films, on an old-school iPod. It updates on its own every time I post.
- Tap the arrows or spin the wheelBrowse
- Center or playSelect / play
- MenuBack
- Tap or swipe the screenPick / scroll
- KeyboardArrows · Enter · Esc
Made to
be useful.
Small ideas that became something you can try.
- CPM by KostaPaste an Instagram or TikTok creator link and get a fair fee based on their real views, plus a 90-day deal menu with Partnership Ads.↗
- Digital PsycheAnalyze your YouTube history and saved bookmarks to learn more about what keeps pulling you back.↗
- Consistent Creator SystemThe content system Jes and I built to make publishing a little more consistent.↗
- Dialed MovementStaying sharp, consistent, and in motion.↗
- GlossMy reading library. Articles and essays I save from X, in one place.↗
Behind the scenes
The
The
lab.
The AI crew that runs in the background so I can focus on the work. They talk to each other. I check in.
- NataleeSlackOur internal AI assistant. The team asks, she answers.
- PrioritiesEvery morningLines up what actually matters today.
- Meeting prepBefore every callBriefs me before I walk in.
- InboxAll dayDrafts my email replies.
- CPM botGrok · publicPrices creator deals from real view counts. Try it.
Built on Grok, Claude & Slack--:--
The screening
room.
Twelve films I keep coming back to, and what I took from each one. Hover or tap a tape to flip it.
Poster art via TMDB.
Outside the work
More than
More than
the day job.
My path was never linear. Now I think that’s the point.
I grew up playing basketball, baseball and football, and started playing instruments early. Then came websites, music, real estate and agency work. Every one of them taught me something I still use.
- Family
- Comes first. Make time for it.
- Real estate
- Listen before you pitch.
- Music
- An ear for what connects with people.
Jes and Zeus keep me grounded. This site is where I document all of it: the company, the lessons, and life.
Say hello →On my
desk.
The Granola link is my referral link.
Feed the FunnelWeekly · Free
What I’m learning.
In your inbox.
Notes on growing a brand, getting better at the work, and using AI. Written from the middle of it.
Want to work together? Email kosta@kleosmedia.io or book time on MentorPass.